Reasons to use outdoor

Unavoidable
There is no avoiding outdoor: it is free to view and cannot be turned on or off. Moreover, it binds a fragmenting media world, connecting with an increasingly mobile 24-hour society.
Coverage
Our campaigns offer high cover at low cost. A national 2-week 6 Sheet campaign typically covers 1000 customers for less than £1 and our cross-format campaigns achieve 72% cover in 2 weeks.
Impact
Our formats are illuminated 24 hours a day, and comprise some of the most breathtaking sites in the industry, including iconic towers, bridges, banners, and the largest portrait and landscape formats in outdoor.
Flexible
Whether you wish to run a national broadcast campaign, or simply buy a handful of strategic panels at local level, Clear Channel Outdoor can provide a bespoke solution. Our panels are available to buy in small “building blocks”, which can be combined with each other to provide the optimum delivery.
Targeted
All our 6 Sheet and billboard panels are now labelled according to retailer proximity, ensuring that your message reaches consumers when they are in a relevant mindset. Furthermore, we have invested in advanced planning tools (such as Personicx Geo ™) which allow us to identify target consumers at postcode level.

This was a brilliant website that i found, which gives factual information, with the different types of advertising avaliable. I particularly like the new technology board which targets consumers via postcode.

Viewer Profiles

Adults 16-34

The glamorous residents of Tree Hill are back on our screens as series 4 of the smash hit drama kicks off on E4.

SHAMELESS V
Adults 16-34

Bigger, bolder and more outrageous than ever, the residents of the Chatsworth Estate are back with an extended fifth series of 16 new episode.

SKINS 2
Adults 16-34

The hit comedy drama series of 2007 is back with 10 new episodes.

These three shows were voted top 3 for my demigraphic 16-24 yearolds, on the channel 4 website. x

Information gathered fom Channel 4 regarding my target market and what they watch!!!!

Adults 16-34

The glamorous residents of Tree Hill are back on our screens as series 4 of the smash hit drama kicks off on E4.

In the season premiere, the aftermath of the post-wedding car accident unfolds. Haley (Bethany Joy Lwenz) is deeply affected by Nathan's (James Lafferty) attempt to rescue his uncle Cooper (Michael Trucco) and Rachel Gattina (Danneel Harris) from the underwater wreck. Brooke (Sophia Bush) confronts Lucas (Chad Michael Murray) with her true feelings, and Peyton (Hilarie Burton) makes a startling discovery. Also, pressured by the thought that someone knows he killed his brother, Dan (Paul Johansson) assaults Deb (Barbara Alyn Woods).

SHAMELESS V
Adults 16-34

Bigger, bolder and more outrageous than ever, the residents of the Chatsworth Estate are back with an extended fifth series of 16 new episodes.

Fans of the award-winning series can look forward to Manchester's favourite father figure Frank (David Threlfall) managing to sire another Gallagher baby, despite a nasty electrocution incident and a dodgy ticker. Debbie (Rebecca Ryan) is left holding the chaotic Gallagher fort while Mum Monica (Annabelle Apsion) takes a more "hands-off" approach to parenting. And with Lip (Jody Latham) away at Uni, Mandy (Samantha Siddall) finds life as a single parent strangely cathartic.

Round at the Maguires', Mickey (Ciaran Griffiths) invests in a pink stretch limo for a new business venture, not forgetting that it makes the perfect shag pad. Mimi (Tina Malone) is facing up to her weight, and Paddy's (Sean Gilder) identical twin turns up to wreak havoc. Newlyweds Karen (Rebecca Atkinson) and Jamie (Aaron McCusker) begin married life living above the Jockey and, along with Ian Gallagher (Gerard Kearns), run the pub without the brewery realising they have a new landlord.

Elsewhere on the estate, counterfeit widow Yvonne (Kelli Hollis) finds love calling from the most unexpected direction. Love-triangle coppers Stan (Warren Donnelly), Carrie (Amanda Ryan) and Tom (Michael Legge) leave a trail of tear gas and chaos. And Lillian (Alice Barry) at last finds satisfaction as the "madam" of her very own brothel.


SKINS 2
Adults 16-34

The hit comedy drama series of 2007 is back with 10 new episodes.

Six months on from the accident Tony (Nicholas Hoult) isn't dead, but he sure isn't the same person. Getting back on top of things is even harder when your friends are all acting weird. Sid (Mike Bailey) can't get his head around the fact that his best mate is a shadow of the man he's always looked up to. And to top it all he finally got the girl only to have her whisked off to Scotland by her crazy parents. But to Cassie (Hannah Murray) it's okay because one day she'll come back and they'll live happily ever after... yeah right.

Michelle (April Pearson) is lost. Her mum has gone and married yet another man, and this time there's a step-sister involved who's trying to make a move on her mates. Maxxie's (Mitch Hewer) getting hell at home too because his Dad doesn't want him to follow his dream of being a dancer. Even Anwar (Dev Patel) has changed since he bagged himself a mystery girlfriend. Her mates are mixed up, but Jal (Larissa Wilson) is throwing off the good-girl image and letting her hair down. And as for Chris (Joe Dempsie), getting expelled wasn't his finest hour, but now the party animal is stepping out on his own, so at least his future looks bright. What could possibly go wrong?

Bill Bailey and Josie Long are among a host of new guest stars joining Harry Enfield, Arabella Weir and Peter Capaldi for series two. Skins is written by a team of writers and young contributors, with co-creators Bryan Elsley and Jamie Brittain.

Props.........Home-made bags

Branding and logos are extremely important with advertsing as it's these factors which remain in peoples minds. Currently Asda do not have packaging for their George product,and frequently issue Asda food bags for product purchases. I thought it'd be intersting to create som eof my own packaging for my advert.

The Target Audience

Currently at Asda based on 1510 adults 15+ surveyed in September 2007, the 15-24 group is the lowest percentage amongst all of Asda consumers. The largest being 35-44group. This indicates to me the structure of this campaign. We want to stimulate the this section of the value market sector and compete with the leaders............... currently being Primark.

When ideas met..........Filming

"The marketing focus for Asda over the past decade has been very firmly on price, however more recently the company has looked to branch out and bring a more friendly and welcoming family feel to the table."
(Food Retailing-UK-November 2007-Asda Stores Limited)


My main objective for this campaign is to make Asda cool amongst young people as curently cheap chic will be a key draw for the young and fashion-hungry, and less affluent consumers will continue to shop at value retilers for neccessity. We want to illeterate to young consumers that Asda can be just as cool as Topshop, Dorothy Perkins and H&M.