Reflection

I have now come to the end of this unit, and i must say i have had much pleasure in producing the final report, and editing the final advert. i have learnt sooooooooooo much, not just about the work, but myself and just how creative i can be. I feel like i could have opted for the easy way out and found someone to help me film or take pictures and piece them together, but i chose to plan the scenes, find the actors, add and cut all the stuff i wanted to, including sound and text. It really showrd me that a litle patience works wonders.
A little bit exagerated but really true........I loved this unit, so much so it has inspired me to apply to study on thr Advertising and Marketing BA at LCC. I am not for one minute stating that i have produced an A* advert, but i have had fun throughout and hope my effort and passion is evident in the work produced.

Thanks for reading
Bianca xx

The Final Advert...George @ Asda Be Noticed

Well, i finally finished. I never thought it would be so hard creating an advert of 30 seconds. I hope you find it represents Asda in a good way. I tried to keep it quirky, quite down-market and make it identify with the types of people that shop there. It's no way as good as some i've seen, but i tried my best! Enjoy......!

Indices Analysis

Okay guys.........even though my mind boggled in class, I'm gonna have a go at this analysis.

George @ Asda offers customers fashionable clothing at value prices. As easy as 1 2 3you can do your weekly shop and pick up the perfect little black dress for Friday night. Whether its clothing shoes or lingerie, for you your man or kids come into your local Asda store where you can be sure to find everything you need under one roof. We now have introduced a 10% student discount for you to grab an even bigger bargain. Allow yourself to chill with our 1 month refund policy, to ensure you're always 100% happy. George @ Asda..........Be Noticed.

Flesch

Step 1: Average Sentence Length * 1.015 = A 17.1
Step 2: Number of Syllables per 100 Words * 0.846 = 117.594
Step 3: A + B = C 134.694
Step 4: 206.8 – C = Readability 72.106

0 = Unreadable…100 = Very Readable

Fog
Step 1: Average Sentence Length = A 17
Step 2: Percentage of Words with Three Syllables or More = B 5
Step 3: A + B = C 22
Step 4: C * 0.4 = Fog Index 8.8

0 = Very Readable; 10 = Becoming Hard; 20 = Very hard


This has completely thrown me, but feel free to correct me if I’m wrong. I stayed with the 'easy' boundaries of the language, with inclusion of the sorts of words and phrases used by Asda, and my indices came out Flesch 72.1 and Fog 8.8. Obviously the fog analysis relates but not sure if the flesch was correct.

The StoryBoard....................!

Here is the original drawing of my 8 scene storyboard for my advert. I have at this stage, already filmed my advert (coming soon), and feel, as i'm satisfied with the outcome this storyboard can be submitted. x