Friday, 18 January 2008

Coleen for George @ Asda



ASDA revealed in August 06' that Coleen McLoughlin was the face of George’s hugely successful Must Have press ad campaign, and would be making her TV advertising debut. Coleen starred in the George TV ad which aired between 31st August and 13th September.
Filmed on location in Lisbon, Portugal, viewers saw Coleen dressed in up-to-the-minute fashion walking down a continental street.

The Setting
Boutique owners spot her, opening their doors and placing items in their windows, all in an attempt to entice her in. She smiles and keeps walking. The last shot is of Coleen appearing at the end of a street with loads of carrier bags…all of which, like the clothes she wears in the ad, are from George.

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