My Ideas

I have watched over 20 different Asda adverts now,and they seem to have kept to the same brand ethos since the 1970's. Their most popular strapline/ theme is the slapping of the back pocket, and the phrase 'Asda price is right'.It all centres around good value. They sell clothing food, household toys and dvd/games, so their products appeal to a large market. They stand out from their competitors because of price, and that's an area i don't want to change drastically in my advertising campaign.
My main objective is to create a modern, fashionable advert without changing the brand identity or values too much. I want to keep it quite quirky and informal.....because i want viewers to be able to relate straight away to what the advert is telling showing them.

Now i have researched the Situation, I intend to crack on with my research of the target customers...using Mintel and ideas and concepts for my advert.